Chicago And Denver Will Be First To Feel Comcast’s Video On Demand
Panasonic , the consumer electronics industry leader in the development and application of tru2way technology, and Comcast Corporation , the nation’s leading provider of amusement, data and communications announced the arrival of the first tru2way VIERA HDTVs at Abt Electronics in Glenview, IL and formally stated the tru2way platform active in Chicago and Denver.
Tru2way technology is being applied to produce a common software platform that will enable cable companies, consumer electronics companies, content developers, network programmers and others to expand interactivity to the TV set and other sorts of devices. The new Panasonic VIERA HDTVs are assembled with tru2way technology inside enabling consumers to access two-way digital cable programming, like video on demand, without a cable operator-supplied set-top box. Panasonic and Comcast have shaped together to lead the evolution and deployment of tru2way technology and related products which are established upon specs developed by CableLabs.